Ben Sherman

Ben Sherman, Chairman of the WINTA Leadership Council, is a member of the Oglala Lakota (Sioux) Nation, from the Pine Ridge Indian Reservation in South Dakota, USA.

He is the president of Medicine Root Inc. which specializes in the business development of American Indian tourism and native arts projects.

Ben is a national leader in American Indian tourism and has presided over numerous development conferences, workshops and trade shows in this tourism sector.

Ben is also a founding member of the Native Tourism Alliance, Business Enterprises for Sustainable Travel, First Peoples Fund, American Indian/Alaska Native Tourism Association and a foundation member of the WINTA Leadership Council.