Culture and Heritage Tourism Development

Cultural Heritage Tourism (CHT) is activity in which the primary motivation of the visitor is to learn, discover, experience, and consume tangible and intangible cultural attractions and/or products in a tourism destination.

These attractions and experiences are related to a set of distinct material, intellectual, tourism, and emotional characteristics of a society, which includes arts and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries, and living cultures with their lifestyles, value systems, beliefs, and traditions.

As traveller motivations continue to change seeking more immersive, authentic, and culturally rich experiences, destinations and industry has both an opportunity to develop and grow their Cultural Heritage visitor economies, but also a responsibility to better protect and preserve these assets for future generations. Our program of CHT Training and Knowledge Sharing Modules will equip you to make the most of this growing opportunity in ways that serve to create more meaningful experiences. We guide participants through each stage of the development process to help establishing, managing, and succeeding in a new or existing CHT business.

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